Fractional Sales & NYC Retail Acceleration
FROM SHELF
TO Pantry
Focused retail growth. Disciplined execution. DASH NYC CPG provides fractional sales leadership for food & beverage brands ready to scale in New York City.
Fractional Sales & NYC Retail Acceleration
FROM SHELF
TO Pantry
Focused retail growth. Disciplined execution. DASHnycCPG provides fractional sales leadership for food & beverage brands ready to scale in New York City.
NEW YORK
IS NOT A
TEST MARKET
It's a proving ground. From bodegas to independents to multi-chain retailers, shelf space is earned — and kept — through velocity, relationships, and disciplined execution.
We don't just represent brands.
We build retail engines.
NEW YORK IS NOT
A TEST MARKET
It's a proving ground. From bodegas to independents to multi-chain retailers, shelf space is earned — and kept — through velocity, relationships, and disciplined execution.
We don't just represent brands.
We build retail engines.
Fractional Sales & NYC Retail Acceleration
NYC RETAIL &
DISTRIBUTOR MANAGEMENT
We run the streets of NYC strategically.
Our role is to ensure your product succeeds on the shelf, not just in the pitch deck.
Fractional Sales &
NYC Retail Acceleration
NYC RETAIL &
DISTRIBUTOR MANAGEMENT
We run the streets of NYC strategically.
Our role is to ensure your product succeeds on the shelf, not just in the pitch deck.
How We Drive Growth
A DISCIPLINED
THREE-PHASE APPROACH
01
Build the Foundation
Strategy & Setup
Before expansion, we establish clarity.
Define Go-To-Market strategy for the NYC metro
Map retailer and distributor prioritization
Plan and refine retail marketing & promotional programs
Negotiate contracts and manage onboarding
Develop slotting, trade, and sales budgets aligned with financial modeling
02
Activate the Market
In-Store Execution & Launch
Strategy becomes performance in the field.
Manage distributor sales teams
Coordinate merchandising support and store visits
Plan and lead ride-alongs
Support or execute retailer HQ calls and category sell-in
Align execution with brand positioning
03
Drive Velocity
& Scale
Ongoing Growth Management
Placement is not the goal. Velocity is.
Manage and optimize promotional programs
Track store-level performance and sell-through
Identify smart, sustainable expansion opportunities
Integrate with marketing on Shopper Marketing, Retail Media, and Digital initiatives
How We Drive Growth
A DISCIPLINED
THREE-PHASE APPROACH
01
Build the Foundation
Strategy & Setup
Before expansion, we establish clarity.
Define Go-To-Market strategy for the NYC metro
Map retailer and distributor prioritization
Plan and refine retail marketing & promotional programs
Negotiate contracts and manage onboarding
Develop slotting, trade, and sales budgets aligned with financial modeling
02
Activate the Market
In-Store Execution & Launch
Strategy becomes performance in the field.
Manage distributor sales teams
Coordinate merchandising support and store visits
Plan and lead ride-alongs
Support or execute retailer HQ calls and category sell-in
Align execution with brand positioning
03
Drive Velocity & Scale
Ongoing Growth Management
Placement is not the goal. Velocity is.
Manage and optimize promotional programs
Track store-level performance and sell-through
Identify smart, sustainable expansion opportunities
Integrate with marketing on Shopper Marketing, Retail Media, and Digital initiatives
Leadership
WHERE EXPERTISE
MEETS EXECUTION.
Jonathan Becker
Sales & Business Development | CPG Growth & Distribution Strategist
Jonathan is a sales and business development leader with 17 years of experience helping food and beverage brands move from traction to real, scalable growth. He began his career in diplomacy before transitioning into CPG, building a reputation for turning strategy into execution across every major channel. Most recently, he spearheaded the latest beverage innovation for the Snapple family. Jonathan holds an MBA from NYU Stern and a BA from Columbia University.
Robert A. Rosenberg, Esq.
Angel Investor | Business Coach | Attorney
Robert is the Founder of NYCK Coaching and a strategic advisor to growth-minded business owners. He invests in and advises founder-led food and CPG brands with traction, blending capital strategy, margin discipline, and hands-on coaching — helping founders scale profitably, avoid costly missteps, and build businesses that investors actually want to back. Robert holds a J.D. from Brooklyn Law School and a Master's from NYU Furman Center.
Leadership
WHERE EXPERTISE
MEETS EXECUTION.
Jonathan Becker
Sales & Business Development | CPG Growth & Distribution Strategist
Jonathan is a sales and business development leader with 17 years of experience helping food and beverage brands move from traction to real, scalable growth. He began his career in diplomacy before transitioning into CPG, building a reputation for turning strategy into execution across every major channel. Most recently, he spearheaded the latest beverage innovation for the Snapple family. Jonathan holds an MBA from NYU Stern and a BA from Columbia University.
Robert A. Rosenberg, Esq.
Business Coach | Attorney | Angel Investor
Robert is the Founder of NYCK Coaching and a strategic advisor to growth-minded business owners. He invests in and advises founder-led food and CPG brands with traction, blending capital strategy, margin discipline, and hands-on coaching — helping founders scale profitably, avoid costly missteps, and build businesses that investors actually want to back. Robert holds a J.D. from Brooklyn Law School and a Master's from NYU Furman Center.
READY TO BUILD YOUR
RETAIL ENGINE?
Let's discuss how DASH NYC CPG can accelerate your brand's
retail presence in the New York City metro.
READY TO BUILD YOUR RETAIL ENGINE?
Let's discuss how DASH NYC CPG can accelerate your brand's retail presence in the New York City metro.
© 2026 dashnyccpg. All rights reserved.